Business experience in marketing with Accenture

Educational events

Media and marketing have been evolving – and so should marketing agencies! Accenture Interactive experts will explain, why a traditional agency model is obsolete. And that marketing nowadays should be about Experience, not campaigns. Since today’s successful businesses (Apple, Uber, Airbnb…) are growing and thriving on Experience. This webinar will show you, how Experience can be nurtured in 4 pillars:

  1. Design
  2. Build
  3. Communicate
  4. Run

The webinar will use lots of real-life case studies to demonstrate the Experience approach.

Petr Bucha, Content & Creativity Lead for the CE region Accenture Interactive, has over 20 years of experience in the communications business, serving clients of all segments from automotive across banks, insurance, FMCG, telco up to pharmaceuticals or cosmetics. He worked in a Creative Director´s role in both Czech agencies and international advertising networks. He has been a Creative Director of TBWA ad agency in CZ/SK for 8 years. And spent another 8 years in similar positions at Ogilvy and Mather. With his teams, Petr has won creative awards ranging from the local Nutcracker/ADC Award across the Golden Drum up to Cresta Award or recognition from the Cannes Lions. He is also a member of the Art Directors Club of Czech Republic.

You can register and find more information here. The webinar will be held in English.